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News and Media
​2019


2022
2021
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2019
2018

November/December 2019: Gladys Magazine
The Holiday Inspirational Issue: 2019 Holiday A-List
​
“...Allegra’s small business, The Petal Peddler’s Shop, transforms client’s treasured papers into keepsake flowers...”

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November 2019: Herself360
Issue 23: An Unexpected Portrait of a Paper Flower Artist
”It’s 11 o’clock at night and I am glued to a book...quite literally! How did I get myself into this sticky situation? Well, my journey as an artist has taken me down quite a unique path...”

September 2019: bUneke Magazine
Volume 2, Issue 13: Upcycling Old Paper Into Cherished Memories
”... I cannot begin to describe my client’s faces when they first see the paper flowers I have created for them. It is the same look of someone who is reunited with an old friend, knowing that their paper memories will now always be on display...”
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July 2019: Milton Times
​Volume 24, No. 32: A flair for design, paper petals and business
“...Children’s art work from the school year recently ended, street maps from 2007, pages torn from discarded books, paper ready to be used in another form from connections Murray has made online: All are sources of inspiration, raw material and ideas for future projects...”
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June 2019: The Boston 100
​Turn pages to petals with help from local artist
​“If you’re tired of giving people the same old birthday, graduation or wedding gift (hello gift cards, journals and potholders) – we have an idea to shake things up: handmade paper roses...”

June 2019: “As Seen On...” Ash & Rose Blog
​Garden Party Dressing with Allegra Murray
“...There are so many amazing summer events to be planned, and Allegra Murray knows a thing or two about dressing for these occasions. Allegra's business, The Petal Peddler’s Shop, turns book paper into beautiful customized flower arrangements, perfect for any summer event...”

May 2019: South Shore Home, Life and Style Magazine
​Home Design and Decor Issue: The Petal Peddler’s Shop
“...she spends her nights and weekends working on custom paper rose orders. No two blooms are identical because each is made using unique papers, such as old maps, architectural blueprints and sheet music...”
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April 2019: WATD 95.9 FM
Interviewed on South Shore Live radio program
”...We loved having Allegra Murray on the show! Any sheet music, maps, documents, recital programs or any other special paper? She can turn it all into beautiful flowers...”
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February 2019: Just Us Gals Boston
Who's That Gal: Allegra Murray, Owner of The Petal Peddler’s Shop
”...Because I want the flowers I create to be unique and special for my clients, I do not use machines, paper punches, or templates. Everything is done by hand, which means the process takes longer; however, the end result is always well worth the time!...”

January 2019: On The Dot Woman
WOMAN TO WATCH: Allegra Murray, Owner of the Petal Peddler's Shop
”...
In its first year, The Petal Peddler’s Shop sold more than 500 flowers, all handcrafted in her Massachusetts shop. Allegra fashions these one-of-a-kind botanical pieces using all kinds of paper and finishes, colors and styles. I particularly love how she can use keepsakes like a letter or artwork made by your kiddo to produce a timeless gift, like a necklace or wreath. Allegra’s imagination and her clients’ ideas know no bounds...”

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