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News and Media
​2018


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2018

December 2018: Boston Knotlight
KNOTEWORTHY: Allegra Murray of The Petal Peddler’s Shop
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“...Every order I create holds a special meaning for the recipient. Whether it’s a necklace created from a crossword puzzle completed by a client’s father, a bridal bouquet handcrafted from the pages of a favorite book, or roses made from Massachusetts maps for a new resident, each order has sentimental importance. Knowing that my flowers will be a treasured keepsake motivates me to create something uniquely beautiful...”

October 2018: South Boston Online
The Petal Peddler’s Shop: A Solution for the Sentimental
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“We all have them; multiple boxes and drawers dedicated to paper memories. From letters to program books, invitations to funeral cards, and of course, a vast collection of our children’s drawings. For the sentimental at heart, this can be daunting. We can’t bring ourselves to dispose of these treasures, yet the ways to share and display them are limited. That is, until Allegra Murray had a novel idea, which began, fittingly enough, with a novel...”
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September 2018: Boston Voyager Magazine
Meet Allegra Murray of The Petal Peddler’s Shop
”...I feel incredibly lucky and fortunate to have met so many incredible people since establishing The Shop.Meeting other female entrepreneurs, speaking with clients about their memories associated with a type of book, music or paper, and expanding my network has been a wonderful experience. My life has been greatly enriched by each new person I have met...”

March 2018: Milton Public Access TV
Broad Appeal: A Show About Boss Women and Queen Bees: Season 1, Episode 5
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Broad Appeal is featuring some very crafty design this month, with guest Allegra Murray who built her own company, The Petal Peddler’s Shop, that makes and sells floral jewelry, decorations and stationary made from the pages of old books. Join her and host Melissa Fassel Dunn for a discussion of how to build an artisan business from scratch...”

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